Adegoke Omotola

About

About Me

Adegoke Omotola, MCIPM, is the CEO of 1st Degree Consulting and a renowned figure in the field of business and personal development. With a background in banking at UBA Plc and Fidelity Bank Plc, Adegoke brings a wealth of experience and expertise to his role as a consultant and trainer.

As an accomplished author, Adegoke has penned two highly regarded books, "Customer Retention: An Experiential Approach" (May 2009) and "Practical Selling Skills" (May 2013), showcasing his deep knowledge and understanding of customer service and sales.,

Adegoke is a sought-after keynote speaker, regularly sharing his insights and empowering individuals and organizations across various industries. He is a trusted trainer, delivering impactful programs and workshops on topics such as world-class customer service, business etiquette, personal grooming, and professional selling skills through Udemy Online Portal.

With an impressive educational background, Adegoke holds a Finance degree from the University of Lagos (1992), a Masters Degree in Property Valuation and Law from City University Business School, London (1997), and an MBA in Management from the University of Lagos (2000). He is also certified in customer service training by the Service Quality Institute, Minnesota, USA (2011), legacy training by the Zig Ziglar Incorporation, Dallas, Texas, USA (August 2013), and as a coach, trainer, and speaker by the John Maxwell Team (August 2016).

Adegoke is the host of the engaging podcast, "Leadership Talk with Adegoke," where he shares valuable insights and interviews prominent figures in leadership. He is a full member of The Chartered Institute of Personnel Management and serves as a speaker for Conference Speakers International and Speakers Inc in South Africa. Recognized for his contributions to the speaking industry, he became a Fellow of the Professional Speakers Society of Nigeria in June 2019.

Passionate about giving back, Adegoke actively mentors aspiring entrepreneurs through his involvement with FATE Foundation. He also serves as a public speaker and life coach, helping individuals unlock their potential and achieve personal and professional growth.

Outside of his professional pursuits, Adegoke finds joy in his role as a devoted husband and father

Podcast: Power Of Consistency

01 Building Trust and Credibility:

Consistency fosters trust by establishing a predictable pattern of behavior. When individuals, brands, or organizations consistently deliver on promises and expectations, they build credibility. This reliability creates a foundation of trust that is essential for long-term relationships, whether in personal connections or business transactions.
02 Reinforcing Positive Habits:

The power of consistency lies in its ability to reinforce positive habits. By consistently practicing certain behaviors, individuals can develop habits that contribute to personal growth and success. Whether it's a daily routine, work ethic, or learning process, repetition and consistency play pivotal roles in turning actions into ingrained habits.
03 Brand Recognition and Loyalty:

Consistency in branding, messaging, and customer experience is crucial for brand recognition and loyalty. When a brand maintains a consistent image and delivers a uniform experience across various touchpoints, it becomes easily recognizable and instills a sense of trust in customers. This, in turn, fosters brand loyalty, as consumers gravitate towards what they know and can rely on.

More Podcasts

Book

Customer Retention

"An Experiental Approach" 4th Edition

In 2009, the inaugural edition of this book marked the beginning of a journey into the evolving landscape of customer engagement. Now, as I proudly present the 4th Edition, the privilege lies in sharing fresh insights gleaned from the dynamic shifts in the business environment.

The advent of social media has undoubtedly transformed customers into savvy, dynamic entities. In response, companies have recognized the imperative to meticulously position their brands in this interconnected world. Yet, the focus must transcend mere customer acquisition. The crux lies in the art of deepening customer retention, fostering enduring relationships that extend beyond the initial transaction.

Amidst this ever-changing landscape, companies grapple with escalating challenges. The contemporary consumer is not only well-informed but also inundated with choices. Recognizing this reality, businesses must adapt by creating diverse platforms for onboarding and engagement. The key is to continually evolve and tailor strategies to align with the shifting sands of customer preferences and behaviors.

In the pursuit of sustainable success, the 4th Edition underscores the critical need for businesses to move beyond conventional paradigms. By embracing the complexities of customer dynamics and responding with strategic, multi-faceted approaches, companies can navigate the challenges of the modern market and fortify their positions in the hearts and minds of consumers.

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Book Tour: Customer Retention

01 Long-Term Customer Relationships:

Customer retention focuses on establishing and maintaining long-term relationships with existing customers. Instead of concentrating solely on acquiring new customers, businesses invest efforts in strategies that encourage repeat business and loyalty. This approach recognizes the value of retaining customers over an extended period.
02 Reduced Churn and Increased Revenue:

Retaining customers helps reduce churn, which refers to the rate at which customers stop doing business with a company. A lower churn rate contributes to steadier revenue streams, as existing customers continue to make purchases or use services. By nurturing ongoing relationships, businesses can maximize the lifetime value of each customer.
03 Enhanced Customer Satisfaction and Advocacy:

Customer retention strategies often involve prioritizing customer satisfaction. Satisfied customers are more likely to become brand advocates, spreading positive word-of-mouth and potentially attracting new customers. Happy customers are also less inclined to explore alternatives, contributing to a stable customer base that is loyal and supportive of the brand.